Indigo Restaurant

Winner
Excellent Communications Design
Brand Identity

Credits

Details

Inspired by "Beyond the Blue, Born from Nature," Indigo Restaurant is a lifestyle brand rooted in the indigo-dyeing and batik crafts of ethnic minorities in southwest China, blending these traditions with Yangshuo's landscape imagery. Centered on its Indigo Sprite IP, the brand translates indigo cultivation rituals and handcraft culture into visual and behavioral expressions. Through natural materials, handmade textures and Eastern aesthetics, it forges a distinctive visual identity—weaving Intangible Cultural Heritage into contemporary fashion, tourism and rural revitalization to sustain its vitality.

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