The Local Color Project @ Telekom Shops
Gold
Excellent Communications Design
Brand Identity
Credits
Company / Customer
Details
Increasing online shopping has changed the original role of stationary retail: Stores today have to offer a world of experience to still attract customers. Large flagship stores can keep up with this change, but stores with less space and sales are left out. The Local Color Project enables Telekom Shops of all sizes to create emotionalizing experiences that are adaptable to any size space, putting the magic of the city and local people at the heart of store design – celebrating the local colour.
The Jury‘s Statement
At a time when brick-and-mortar retail is increasingly challenged by online shopping, Telekom's Local Color Project offers an exciting solution: it enables Telekom shops of all sizes to create customisable experiences that put the local colour and magic of the city and its people at the heart of the store design. Instead of traditional LED screens, the project relies on sketches and silhouettes to represent the diversity of cultures, age groups and scenarios in different locations. An inspiring as well as innovative example of retail revitalisation!
