&Play
Winner
Excellent Communications Design
Brand Identity
Details
Task: Branding and Packaging Design for a series of selected classics. High-quality products made from sustainable wood, timeless and made to last. Idea: What is the greatest accolade for a good game? It is played over and over again: &Play, &Play, &Play... The word and image mark are playfully designed using geometric shapes. The striking "&" symbol acts as a Supersign, creating a dynamic stage for the products. The design blends creativity, recognition, and sustainability.
The Jury‘s Statement
The design for a series of classic games succeeded on a high creative level. The logo created from the & sign and the learned triangle for "Play", as well as the addition of the typographical "Play", unites the series under one graphic roof. The fact that the triangle also refers to the natural material wood makes the series even more appealing and valuable.
