KLIMASPORT
Winner
Excellent Communications Design
Brand Identity
Details
Climate change is changing the rules for sports. How are sports clubs affected by climate change, and what can they do? The Klimasport (engl. Climate Sport) Initiative has created an information package for clubs and athletes to actively support training and education on climate adaptation in sport. The modular design communicates the substantial content in a positive and activating way, using the characteristics of stickers as a basis for the development of the design modules.
The Jury‘s Statement
The KLIMASPORT initiative impresses with a pleasantly simple and decidedly friendly design that arouses curiosity, appeals personally and communicates the contents clearly and comprehensibly. The colour palette, reduced to shades of yellow and green, attracts attention and becomes unmistakable in combination with the logo.
