LilaConnect Global Branding
Winner
Excellent Communications Design
Brand Identity
Credits
Company / Customer
Details
LilaConnect is a fibre internet provider in different countries. Our strategic branding process transformed a brand with many local appearances into a coherent, global and lastingly strong brand. Identity-giving graphical systems were developed, which make the brand recognizable as belonging together while still being distinguishable among the different target groups (private, business customers, real estate and housing corporations).
The Jury‘s Statement
The design for the fibre optic operator LilaConnect combines striking graphics and friendly imagery with a personal approach. Different colour tones and gradations in the purple spectrum underline the modern impression. The fact that the graphic system developed is suitable for addressing different target groups and always remains distinguishable without losing its affiliation to the brand was solved excellently.
