SWEET DREAM

Special Mention
Excellent Communications Design
Brand Identity

Details

SWEET DREAM helps consumers solve sleep disorders through sleep bedding. We explored Eastern aesthetics in design, enhanced with international design language. Chinese allusions are illustrated in the butterfly story with its ethereal spirit. It also embodies the brand’s core value - natural healing. The circle symbolizes the perfection of good sleep, of dreaming. The butterfly and C-shape embrace each other and create the Eastern artistic conception of butterfly falling into dream.

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