MLX – Markenentwicklung und Corporate Design

The task was to develop a new, more appropriate core message for the MLX brand as part of a brand development process and to revise the logo and corporate design. MLX is the partner concept of IHLE tires GmbH, a company of the Michelin Group, which is active throughout Europe as a wholesaler for tires and rims. The focus of the new development of the corporate design was the reduction of elements and the creation of a clear, modern and emotional appearance.