MOIDA Brand Identity Renewal

MOIDA is a curated K-Beauty store launched by SILICON2. To power its global expansion starting in Paris, a comprehensive brand renewal was developed. Meaning “to gather” in Korean, MOIDA reinterprets Korean heritage through a modern, scalable system. Anchored by the tagline ‘House of K-Beauty’, its Hanok-inspired logo and house-shaped frame visually capture the act of gathering. Refined colors and witty folk illustrations enrich the brand, delivering a cohesive experience across physical stores, packaging, and digital media.