Musikland Sachsen-Anhalt
Winner
Excellent Communications Design
Brand Identity
Credits
Company / Customer
Details
Saxony-Anhalt wants to raise its profile as a land of music. The network Musikland Sachsen-Anhalt aims to showcase the diversity and uniqueness of Saxony-Anhalt's musical landscape. The solidarity of the individual actors is reflected in the corporate design: in the logo, the letters intertwine and merge into a harmonious appearance. The website and a cross-media campaign strengthen the togetherness and carry the guiding idea of the Land of Music to the outside world.
The Jury‘s Statement
The new appearance with logo and brand world embodies the network Musikland in a modern, sympathetic and multifaceted way. A convincing identity in terms of form and content down to the last detail, which also has an emotional impact with the message "WE HEAR YOU".
