Nation Brand for the Kingdom of Bhutan
Winner
Excellent Communications Design
Brand Identity
Details
The Kingdom of Bhutan appointed MMBP as its national and international branding partner in 2022. The goal was to refresh the country’s post-Covid identity. The resulting new nation brand, Bhutan Believe, reflects Bhutan’s character and landscapes, history and ambitions, crafted both for its people and foreigners seeking a different travel experience. It is a visual and textual identity system with a rigorous strategic framework, facilitating communication in a dynamic world.
The Jury‘s Statement
The branding for the Kingdom of Bhutan translates traditional imagery and graphics of the country into a dynamically modern and sympathetically colourful presence that connects the past with the present and an optimistic future.
