RTL Luxembourg
Winner
Excellent Communications Design
Brand Identity
Details
Gédéon started its creative work from the RTL Group brand identity guidelines and adapted them to the specific DNA of RTL Luxembourg. We expanded the visual grammar by playing with the grid system at the base of RTL’s brand book. Images from Luxembourg and the famous faces of the channel were split, repeated or mixed to create moving mosaïcs. We also used this graphic system to create openers, promos, and on-screen video backgrounds for the newscast and program studios.
The Jury‘s Statement
RTL Luxembourg's new channel identity raises the standard of programme diversity and quality to a new modern, contemporary and dynamic level, without the slightest loss of previous brand recognition.
