New brand & visual identity for the Zlín Region
Special Mention
Excellent Communications Design
Brand Identity
Details
Zlín Region is situated in the easternmost part of the Czech Rep. It's closely linked to Tomas Bata, the "Czech Henry Ford", a local businessman who became one of the world's biggest producers of footwear of the 20th century.
Strategically, the region has been historically driven by visionaries who have overcome mental and geographical borders. The power of innovation and creativity made the region the place where "what you want, you can". This DNA was encapsulated in the brand essence "Live Creative Spirit" and transferred into a slogan – a region "Outside the Box". Creatively, this was reflected in the visual style.
Strategically, the region has been historically driven by visionaries who have overcome mental and geographical borders. The power of innovation and creativity made the region the place where "what you want, you can". This DNA was encapsulated in the brand essence "Live Creative Spirit" and transferred into a slogan – a region "Outside the Box". Creatively, this was reflected in the visual style.
