Paradies – Lightness made visible

Paradies has made premium bedding in Germany since 1854. Quality, durability and responsible sourcing have always been at the heart of the brand. The company has now refocused on these strengths and repositioned the brand across every channel, with a clear, contemporary voice that brings tradition and the present together. A serif carries the heritage, a geometric sans the present; soft colours and rounded forms carry the feeling, every line has its own colour, and photography tells of bed moments. From shelf to campaign, what has defined Paradies for over 170 years becomes visible.