Lufthansa Group Brand Design

Lufthansa Group is changing from a purely corporate entity to a clear, customer-facing umbrella brand. The new brand design makes the brand theme “Trust at every altitude” visible and combines rationality and emotion, precision and humanity. Every design element was redefined – logo, color palette, typography, image style, illustrations. The result is a flexible, modern design system that brings together the diversity of the Group and is recognizable at every touchpoint.