Rehaar Brand Identity
Winner
Excellent Communications Design
Brand Identity
Details
The project rehaar® represents a reimagining of the brand identity, emphasizing the company's uniqueness and strength. The core of the branding is the logo, whose font, with its distinctive and curvaceous form, is reminiscent of lively, dense, and natural hair. Each asset was meticulously designed to ensure consistency, recognizability, and trust. rehaar® is not just a brand but a statement – powerful, contemporary, and unmistakable.
The Jury‘s Statement
The company rehaar promises its customers the renewal of their main hair and already expresses this in its name. The lettering is modern and appealingly friendly and supports the claim to seriousness that the brand world conveys with its clear and concise appearance.
