XTRAFIT
Winner
Excellent Communications Design
Brand Identity
Details
XTRAFIT offers premium fitness, wellness and classes for everyone. Fitness meets wellness: The new look focuses on the dynamism of the fitness areas and the comfort of the wellness offering. Eleven animated geometric patterns, derived from the studio areas, characterize the brand identity. Hard or soft shapes support the respective tonality - as powerful or subtle as the theme requires. The New Year's campaign starts with an appeal: "Jump into the new Yeah!"
The Jury‘s Statement
The new image of the fitness studio brand XTRAFIT translates the different studio areas into graphic patterns, which in combination with the colour scheme of green, white and black perfectly embodies the brand's claim to dynamism, freshness and modernity. An extremely attention-grabbing appearance that also comes across as highly likeable and strengthens the image thanks to the loud original puns in the headlines.
