Gichul Tab-Tap, Growth with every tap
Winner
Excellent Communications Design
Brand Identity
Details
Visang’s Gichul Tab-Tap is a learning application optimized for CSAT takers. Its brand name implies that learners can increase their scores with every tap of their Tablet PCs. Based on the similar phonetic value of the English “T” and the Korean “ㅌ,” Tab-Tap’s brand identity is established through a design that links the two letters together. The green dot symbolizes the deep potential of learners to grow step-by-step with every tap for both Korean and English equally.
The Jury‘s Statement
The design of the Gichul Tab-Tap learning app for high school graduates impresses with a wonderfully clear and simple graphic design that is highly recognisable.
