smartclip brand identity
Winner
Excellent Communications Design
Brand Identity
Details
smartclip, the adtech development unit of RTL, develops privacy-first adtech solutions for Europe’s largest broadcasters. The new brand identity sought to not only reintroduce smartclip’s new core focus of adtech development to the market, but also to use the power of design in a way rarely seen in adtech marketing. The goal: make adtech tangible, use the faces of their people to tell the story of their brand, and convey their commitment to employees, clients, and society at large.
The Jury‘s Statement
smartclip offers innovative adtech solutions for leading European TV stations. The design appears high-quality and conveys the demand for high-tech, but also creates an emotional closeness through the striking colour scheme, which refers to the passion of the people behind the brand.
