UNICORN ISLAND
Winner
Excellent Communications Design
Brand Identity

Details
Unicorn Island (UI) will be a landmark building complex in Chengdu, China. We focused our creative endeavor on ‘bravery, innovation, co-creation, and future’. "U - you" "I - i", so-to-say, ‘you have me, I have you’, we stressed the importance of co-cooperation, co-pursuit, co-creation and co-development, in order to create a cohesive community for the new urban economy. The logo mark summarizes the architectural language, depicts the strong identification of its icon, the high-rise main tower.




