You deserve more.

ap is the new suspension brand for everyone who expects more. More than just standard. Developed and manufactured using technology from KW automotive, one of the leading suspension manufacturers, the ap brand offers the perfect introduction to the world of sport suspensions and high-quality replacement parts for repairs. The new corporate design, therefore, could not be “standard” either and was intended to translate the positioning “You deserve more.” into a distinctive visual identity: a dynamic grid, striking color combinations, and authentic images ensure a consistent brand experience – young, accessible, and technologically sound.