50 Jahre Fahrzeugfertigung im BMW Group Werk Dingolfing
Winner
Excellent Communications Design
Corporate Identity
Details
Vehicles have been built at the BMW Group plant in Dingolfing for 50 years. A logo with a claim celebrates this anniversary. The Moebius loop is formed from the number 50. Associations: the logo points to the future (infinity symbolism): it signals non-stop production (12 million cars): it cites the kidney shape as the most important distinguishing feature of BMW product design. The claim picks up on these associations and underscores the pioneering spirit: 50 YEARS OF VENTURE.
The Jury‘s Statement
The anniversary logo for vehicle production at the BMW Group plant in Dingolfing, designed from the number 50 and a Möbius loop symbolising infinity, clearly points to the future with its progressive aesthetics and comprehensibly embodies the anniversary claim 50 YEARS OF DANCING THE FUTURE.
