Brand Relaunch FMB
Winner
Excellent Communications Design
Corporate Identity
Details
As an international company with decades of experience, FMB Maschinenbaugesellschaft mbH & Co. KG wants to position itself in a more modern and professional way in the future. In addition to the production of bar loading magazines as a global technology leader, the new corporate design is also intended to communicate the growing handling systems business unit in a modern and high-quality way. The brand relaunch took place in 2024. Starting with a new brand strategy, a new corporate design including a logo redesign and a new website, through to a new, high-quality product design that conveys the unique quality of the products.
The Jury‘s Statement
The comprehensive brand relaunch of “FMB Maschinenbaugesellschaft” brings a modern and professional identity to a traditionally technology-centered industry. The new visual language seamlessly combines the classic values of bar feeder production with innovative solutions for the growing handling systems business unit and creates a strong b2b identity.
