China Langfang International Economic and Trade Fair main visual, mascot
Winner
Excellent Communications Design
Corporate Identity
Credits
Company / Customer
Details
The China-Langfang International Economic and Trade Fair is one of the largest exhibitions in Hebei Province. Organized by the Hebei government, it is the only professional exhibition with the theme of modern trade and logistics in China, hosted by government officials. To promote diversification and create a significant carrier of the economic belt with international standards, the design team crafted a unique visual design and IP image for the conference. The design skillfully blends traditional Chinese culture with modern elements, demonstrating international vision while showcasing Langfang's charm as an important window in North China.
The Jury‘s Statement
The visual identity embodies the cultural diversity and economic strength in a likeable and original way. The creative design of the mascot brings the conference to life as a dynamic hub of international economic activity. The ‘China Langfang International Economic and Trade Fair’ mascot effectively demonstrates how visual communication creates identity and promotes dialogue.
