Disputiful – Corporate Identity
Gold
Excellent Communications Design
Corporate Identity
Details
Disputiful is a physical and digital space that has been created to focus on the beauty of disputing. In particular, dual-career couples, who often face complex challenges and tensions in their relationships, receive guidance and support. The brand development included brand strategy, corporate design, naming, brand language, packaging and product design, website and webshop design, interactive UX sounds, product and image photography, product and image videos, as well as the design of print products.
The Jury‘s Statement
The “Disputiful - Corporate Identity” captivates with a special marketing concept that uses original wordplay to tongue-in-cheek address the often problematic relationship of dual-career couples and at the same time helps them to focus away from conflict and towards the beauty in life. The innovative use of imagery and typography creates an attractive space that contributes both physically and digitally to supporting such challenging moments in life.
