Corporate Design "KaepseLE"
Winner
Excellent Communications Design
Corporate Identity
Details
KaepseLE is an innovative construction project for a climate-neutral residential district. The name is an acronym representing the german terms "Klimaschutz und -anpassung", "emissionsfreies Bauen", "Pflanzen", "Stoffkreisläufe" und "Energievernetzung" in Leinfelden-Echterdingen ("LE"). The idea of making these principles visually tangible was the starting point for the developed design. The result is a modular branding that reflects reuse and resource efficiency in the visual concept and consistently conveys the project's core values. Ecologically, economically, and socially sustainable by design.
The Jury‘s Statement
The consistent translation of ecological values into a distinctive, modular visual identity immediately impresses in »KaepseLE«. Striking design elements such as the versatile emblem and resource-conscious typography create a memorable, timeless overall appearance. Especially compelling is the seamless connection between attitude and design, which »Corporate Design KaepseLE« presents at an outstanding level.
