Corporate Design "KaepseLE"

KaepseLE is an innovative construction project for a climate-neutral residential district. The name is an acronym representing the german terms "Klimaschutz und -anpassung", "emissionsfreies Bauen", "Pflanzen", "Stoffkreisläufe" und "Energievernetzung" in Leinfelden-Echterdingen ("LE"). The idea of making these principles visually tangible was the starting point for the developed design. The result is a modular branding that reflects reuse and resource efficiency in the visual concept and consistently conveys the project's core values. Ecologically, economically, and socially sustainable by design.