BR Motiondesign

Bayerischer Rundfunk’s new motion design has proven to be a further step towards a unified look and a clear visual brand identity. Deduced from the specific form elements constituting the BR logo, the consistent use of circles, squares and triangles characterises the design vocabulary: It is the brand Bayerischer Rundfunk which is given top priority. The standardised character font as well as a distinctive animation concept guarantee visual recognisability, which links the programmes of Bayerischer Rundfunk even further, thereby ensuring they are clearly recognisable as parts of one joint brand family.