Corporate Design Relaunch Fritz Stenger
Winner
Excellent Communications Design
Corporate Identity

Details
With the corporate design relaunch, our goal was to position the Fritz Stenger brand as a traditional company in its third generation, professional and future-orientated. In the construction industry, where digital presence and a clear brand identity are becoming increasingly important, a relaunch is a strategic investment. With the new design, we want to combine traditional values with digital brand communication: reaching new, young target groups with responsible products via native media, while standing out from the typical designs of market competitors with light wood tones and classic house graphics.
The Jury‘s Statement
A particularly sophisticated interplay of tradition and digital presence defines »Corporate Design Relaunch Fritz Stenger«. The distinctive visual language, nature-inspired color palette, and characterful logo establish a brand world rich in identity. The consistent use of sustainable materials and an impressive design and strategic execution make this project an outstanding example of a contemporary, differentiating brand identity.





