Mannesmann Brand

The brand relaunch of Mannesmann creates a future-ready, distinctive corporate identity with a clear, authentic, and engaging tone of voice. The logo anchors people, production, and pipes at its core. The guiding principle “TRUST IN EVERY DIMENSION”, brought to life through an emotional brand story that makes trust both tangible and relatable. Visually, the claim is expressed through three concentric rings that sharpen the focus. A dynamic colour gradient bridges tradition with innovation. Colours, imagery, and design elements form a consistent branding that seamless unites the company, its products, and its subsidiaries across all channels.