Mannesmann Brand
Winner
Excellent Communications Design
Corporate Identity
Details
The brand relaunch of Mannesmann creates a future-ready, distinctive corporate identity with a clear, authentic, and engaging tone of voice. The logo anchors people, production, and pipes at its core. The guiding principle “TRUST IN EVERY DIMENSION”, brought to life through an emotional brand story that makes trust both tangible and relatable. Visually, the claim is expressed through three focus rings that lead the viewer´s eye with purpose. A dynamic colour gradient bridges tradition with innovation. Colours, imagery, and design elements form a consistent branding that seamless unites the company, its products, and its subsidiaries across all channels.
The Jury‘s Statement
Clarity and emotional depth define the appearance of »Mannesmann Brand«. The expressive visual mark unites people, production, and pipe in a powerful, identity-building form. The dynamic color gradient elegantly bridges heritage and future. Thanks to the consistently considered brand story and harmonious design, a charismatic identity emerges—setting standards for outstanding brand management through relevance and consistency.
