DÜWELL
Winner
Excellent Communications Design
Corporate Identity
Credits
Company / Customer
Designer
Details
The business model of the Stilwerk brand on Grünstraße in Düsseldorf, not far from Königsallee, came to an end after 25 years and is now making way for something new. Where previously only exclusive interior design was offered, a new brand is now emerging, for which we have developed a name, slogan, and striking corporate design. Our vision: an exclusive gallery mall where people with sophisticated tastes can find themselves—in high-quality product worlds as well as in first-class services related to beauty, wellness, art, and culture.
The Jury‘s Statement
A harmoniously designed spatial experience with elliptical levels and a light-filled atrium defines »DÜWELL«. Distinctive typography, a confident color palette, and the consistent integration of design, wellness, and culture generate a charismatic identity. The powerful, cohesive execution is especially impressive, enabling a striking, identity-shaping brand presence in the premium segment. This project exemplifies outstanding quality at a gold standard.
