IoT Venture
Winner
Excellent Communications Design
Corporate Identity
Details
Making products smarter and easier to experience with data: IoT Venture's solutions help to successfully implement data-based business models. In recent years, the company has developed from a start-up to a scale-up. The new brand design was created to accompany this development: the »cutting edge«, for example, as the central key visual integrated into a new colour system – elements that convey the new brand identity and can be found at all customer touchpoints.
The Jury‘s Statement
IoT Venture's new branding expresses the company's growth strategy in the various market segments in a visually clear and confident way. The violet glowing "cutting edge" element as the central key visual ensures a consistent brand experience at all touchpoints.
