Lexware

Lexware is the market leader in business software solutions in Germany. The task was to develop a new brand identity, including strategy, design, and communication. The new message is: "Lexware makes it easier for you to be successful. Lexware is a push to your business." This "push" is also staged in terms of design, in the new trademark and as an independent brand signal in communication. With a minimum of rules, the new Lexware corporate design creates an unmistakable brand presence that meets the requirements of diverse media genres and touchpoints.