Lexware Corporate Design
Winner
Excellent Communications Design
Corporate Identity
Details
Lexware is the market leader in business software solutions in Germany. The task was to develop a new brand identity, including strategy, design, and communication. The new message is: "Lexware makes it easier for you to be successful. Lexware is a push to your business." This "push" is also staged in terms of design, in the new trademark and as an independent brand signal in communication. With a minimum of rules, the new Lexware corporate design creates an unmistakable brand presence that meets the requirements of diverse media genres and touchpoints.
The Jury‘s Statement
Characterful yet flexible: the new visual identity of »Lexware« impresses with its pared-down, expressive design that fosters creativity and confidently transcends media boundaries. The iconic »push« as a brand signal is striking, versatile and consistently executed. With its clear structure and coherent communication, this project stands out as a benchmark for gold-level brand identity.
