Modern, nahbar, dynamisch – Der KölnBusiness-Markenauftritt
Winner
Excellent Communications Design
Corporate Identity

Credits
Company / Customer
Details
KölnBusiness is the economic development agency of Cologne and a subsidiary of the City of Cologne. As a municipal non-profit company, we stand by Cologne's business community as the first point of contact for all matters – from founding to expansion. As a company newly founded in 2019, we are more of an agile start-up than a ponderous public authority. Our fields of activity are as diverse as our company itself. Our brand identity should therefore be as dynamic as possible and at the same time flexible, modern and timeless. As people from Cologne, we naturally carry the DNA of our origin with us: red and white, open-minded, approachable.
The Jury‘s Statement
The corporate image of ‘KölnBusiness’ is characterised by its successful balance of modernity and approachability. The dynamic design reflects the agile and flexible nature of the organisation, while the integration of Cologne's cultural identity creates authenticity and recognition value.
