DERTOUR Group
Winner
Excellent Communications Design
Corporate Identity
Details
More international, more emotional, more convenient: DER Touristik Group changes its name to DERTOUR Group. The new image is intended to promote the development of a common identity, both internally and externally. The new design concept offers a more modern, emotional and relevant brand experience, emphasizes the strength of the company and makes its dynamic development visually tangible through its liquid design. The new corporate brand was launched at ITB 2024 in front of the international press and will be introduced internally through an employee campaign.
The Jury‘s Statement
The travel company combines cutting-edge design with emotional appeal to create a unified identity. It employs a fluid design that makes the company's dynamic development visible and strengthens it both internally and externally. The »DERTOUR Group« thus presents itself as contemporary and relevant for international markets.
