Musa Calma – Corporate Identity

What customers want is more than just a product – they long for a sense of calm, inspiration, and closeness to nature. This need forms the core of the brand promise of Musa Calma, a Swiss company specialising in natural cosmetics and organic herbal teas. The brand development included brand strategy, corporate design, naming, brand language, packaging design, website and webshop design, music and sound design, product and image photography and product and image videos. The result is a coherent brand world that makes the fascination and beauty of the Alpine landscape a vivid and sensory experience.