OMV – Forward for Good

OMV, a cornerstone of Austria’s energy supply for over 60 years, is undergoing its biggest transformation to achieve climate neutrality by 2050. The company focuses on sustainable fuels, chemicals, and materials, with a strong emphasis on circular economy solutions. OMV’s new corporate identity reflects this shift and is built around the “Purposeful Shifts” idea. It introduces the OMV Loop logo for progress and circularity, a refreshed colour palette, dynamic imagery, geometric illustrations, the “OMV Progress” font, and a clear, forward-thinking TOV. OMV—Forward for Good