Profiltek Branding
Winner
Excellent Communications Design
Corporate Identity
Details
After a process of reflection, Profiltek embraces a more human, sensory and user-centred essence. The design here is not just aesthetics, but experiences and emotions that elevate the everyday. The brand builds an identity of calm, emotion and well-being, where shapes and materials dialogue naturally. This change invites you to experience the bathroom through intuitive and sensory experiences, connecting with every detail. Profiltek not only designs: it inspires and excites.
The Jury‘s Statement
A fascinating balance of calm and sensuality defines the »Profiltek Branding« project. The design creates a harmonious interplay of forms and materials, inspired by the element of water. Especially impressive is the consistent focus on sensory experiences and emotional wellbeing. The identity is striking, timeless and identity-forming. This subtle, evolutionary implementation sets a benchmark for a distinctive brand presence at the highest level.
