SR Huebner Intellectual Property Attorneys
Winner
Excellent Communications Design
Corporate Identity
Credits
Company / Customer
Designer
Details
The new corporate identity is founded on existing design elements, which are deconstructed and rearranged. Abstract shapes derived from the signet fuse with the iconography of the office location/region, playfully referencing architectural and cultural landmarks and mixing these with portrait photography. The collagesque impression constitutes the visual basis of the new design and clearly references the firm’sroutine: constantly reinterpreting IP topics on the consistently highest level.
The Jury‘s Statement
The new corporate identity of the law firm SR Huebner reflects the diverse everyday work of the firm with a collage of abstract forms, iconic picture elements and portrait photography of the partners, creating a striking identity that is rare in this quality in the industry. The way the letters "S" and "R" become visible as a cut-out through a few graphic elements is great. A great use of typography.
