swns

swns, pronounced swans, is the new identity of the salon formerly known as Roland Schwan. After 28 years, a name shaped by personal reference has become a brand defined by its values. swns stands for mindfulness, sustainability, honesty and a spirit of friendship. The new wordmark reduces the original name to its essence, moving deliberately away from personal reference while expressing clarity and openness. Two mirrored swans in the brand symbol represent balance and connection. The colour palette is inspired by materials like wood, fabric and brick and reflects the calm, grounded atmosphere of the salon.