"MEHR Partnerschaft"

Winner
Excellent Communications Design
Editorial

Credits

Company / Customer

Details

With its annual report "MORE Partnership", Volksbank picks up on one of the four central corporate values. The report uses four target groups as chapters/categories (members and customers, employees, bank, region) to present Volksbank's services and added value. These are consistently used throughout the report and other communication materials in pictogram style (introduced in the 2022 Annual Report). Haptic elements, e.g. embossing, also enhance the report in the merger year under the motto 'together. simple. better'. The umbrella organization's design guidelines will be taken into account and developed further in a targeted manner.

The Jury‘s Statement

The 2023 annual report impresses with a clear structure that centers the value of partnership. The use of pictograms and tactile elements bridges tradition and modernity, effectively conveying the core message 'together. simple. better.' in an engaging manner.