Steigenberger Brand Magazine
Winner
Excellent Communications Design
Editorial
Details
In 1930, Albert Steigenberger laid the foundation for the legendary Steigenberger hotel brand. To celebrate the 90th anniversary of this unique luxury hotel brand, we were commissioned to write and design the Steigenberger Brand Magazine. Visual and linguistic elements were carefully balanced to create an emotional connection, making the journey both unforgettable and tangible for the reader. The result is a publication filled with stories that, above all, pay tribute to the nearly 10,000 employees from 141 nations.
The Jury‘s Statement
The ‘Steigenberger Brand Magazine’ manages the difficult balancing act between tradition and modernity in terms of form and content. Readers experience the hotel brand from a perspective that sensitively focuses on the almost 10,000 employees from 141 nations and thus honours them in a wonderful way. An emotional journey full of stories that is not only extremely exciting, but also elegant and of high quality.
