artureon
Winner
Excellent Communications Design
Editorial
Details
artureon is a unique floor made from Swiss wood with 30% recycled wood content that combines design with sustainability. The floor is 100% waterproof, robust, authentic at its core and fully recyclable. When creating the brand world, care was taken to convey these values. ‘artureon’ is a made-up word that contains all of these product characteristics. In the details of the branding, conscious attention was paid to reducing conventional product images and building a bridge between nature and the product. The product is accompanied by a sample box and a leporello. A website is in progress.
The Jury‘s Statement
The new generation of flooring combines sustainability with aesthetic appeal and relies on a minimalist visual language to emphasise the connection to nature. The brand design for the ‘artureon’ brand is characterised by the successful integration of design and brand world, supported by sophisticated accompanying communication.
