Ploom Planet

The Ploom Planet is a state-of-the-art, 17-meter-tall and 400-square-foot structure, making it the tallest accessible festival module in Germany. It combines aesthetic and design, as well as a multi-layered brand experience, with individualized design elements and festival-approved activations. Various testing areas, interactive taste finder quiz, product customizing options, and more ensure a warm and welcoming atmosphere where guests like to stay and participate. The variety of these touchpoints with the brand and its products enhances awareness and perfectly accompanies the overall launch of “Ploom” as a new tobacco heater brand in Germany.