Ploom Planet
Winner
Excellent Communications Design
Event
Credits
Company / Customer
Designer
Details
The Ploom Planet is a state-of-the-art, 17-meter-tall and 400-square-foot structure, making it the tallest accessible festival module in Germany. It combines aesthetic and design, as well as a multi-layered brand experience, with individualized design elements and festival-approved activations. Various testing areas, interactive taste finder quiz, product customizing options, and more ensure a warm and welcoming atmosphere where guests like to stay and participate. The variety of these touchpoints with the brand and its products enhances awareness and perfectly accompanies the overall launch of “Ploom” as a new tobacco heater brand in Germany.
The Jury‘s Statement
An impressively conceived spatial module, »Ploom Planet« makes a charismatic statement for brand-defining event architecture. The harmonious interplay of aesthetic clarity, subtle lighting and versatile opportunities for interaction creates a relevant, lasting experience. The consistent design approach at all levels and touchpoints sets this project as a benchmark for outstanding communication in the event context.
