ZIEHL-ABEGG
Winner
Excellent Communications Design
Event
Details
Since 2023, Ziehl-Abegg has taken an innovative approach as an internationally active B2B company with its annual Social Media Days. This initiative has successfully generated visibility and emotional brand engagement far beyond the boundaries of its own industry niche.
The Jury‘s Statement
A particularly coherent communication concept succeeds in effectively combining professional depth with emotional engagement. »ZIEHL-ABEGG« uses the Social Media Days to activate people beyond industry boundaries with clear, identity-shaping design and a compelling dramaturgy. The execution impresses with strategic finesse and lasting presence – an outstanding example of excellent communications design in the event format.
