Die Neue Sachlichkeit – ein Jahrhundertjubiläum
Winner
Excellent Architecture
Fair and Exhibition
Credits
Company / Customer
Details
The scenography aesthetically transports visitors back to the era of New Objectivity. Inspired by the asymmetrical perspectives of many artworks, the spatial structuring elements are also arranged non-orthogonally; canvas frames leaning against the walls with informational texts suggest fragmentation and structure the image sequences. Targeted colour accents organize the spaces. A custom typeface was also developed, based on the original 1925 poster. Video projections on translucent fabric panels create dreamlike glimpses into the 1920s. One room with immersive animations brings the lost original exhibition back to life.
The Jury‘s Statement
The impressive scenography immerses visitors aesthetically in the era of New Objectivity. »Die Neue Sachlichkeit – ein Jahrhundertjubiläum« impresses with distinctive spatial sequences, subtle color accents, and a custom-designed typeface that translates historical references harmoniously. The immersive staging, supported by cinematic elements, creates an emotionally and intellectually relevant exhibition experience, setting an impressive benchmark in exhibition design.
