Die Neue Sachlichkeit – ein Jahrhundertjubiläum

Winner
Excellent Architecture
Fair and Exhibition

Credits

Company / Customer

Details

The scenography aesthetically transports visitors back to the era of New Objectivity. Inspired by the asymmetrical perspectives of many artworks, the spatial structuring elements are also arranged non-orthogonally; canvas frames leaning against the walls with informational texts suggest fragmentation and structure the image sequences. Targeted colour accents organize the spaces. A custom typeface was also developed, based on the original 1925 poster. Video projections on translucent fabric panels create dreamlike glimpses into the 1920s. One room with immersive animations brings the lost original exhibition back to life.