Gerflor BAU 2023
Winner
Excellent Architecture
Fair and Exhibition
Details
Next Gen Flooring Solutions. The stand explains GERFLOR's product world in the context of the company's sustainability strategy. The range of resilient floor coverings was visualised in a circular diagram. This fits to the trade fair architecture, which is also circular. GERFLOR comprises the brands DLW, Mipolam and Creation. Data and strategies for sustainability are explained for the materials like linoleum, vinyl and EVO. Large steles make it possible to touch and experience the flooring products.
The Jury‘s Statement
The way in which the various floor coverings flow out of the stelae, which are provided with coves, and end in a circle has been graphically solved in a very beautiful way. The product is consistently in the foreground and can thus be experienced with all the senses.
