out-of-the-box
Winner
Excellent Architecture
Fair and Exhibition
Details
The client requested an "out‐of‐the‐box +sustainability concept" and GO Exhibitions / Kadmon Brin exceeded their expectations with this unusual concept empowered by sustainability. The TEVA stand’s perimeter walls and counters were constructed completely out of cardboard boxes, designed not only for the look, but also for the structural stability. The stand’s 5 meeting rooms and kitchen/storage all had glass doors and windows mounted into cardboard walls.
The Jury‘s Statement
The walls made of brown cardboard boxes are surprisingly stable and even allow the installation of windows and doors. An original idea that sympathetically interprets the theme of sustainability and remains in the memory.
