GROHE Aqua Gallery
Winner
Excellent Architecture
Fair and Exhibition
Details
From April 8 to 13, the GROHE Aqua Gallery transformed Milan’s Garden Senato into an immersive journey through water, design, and sustainability. More than an exhibition, it celebrated GROHE’s purpose: Pure Joy of Water. Visitors explored how GROHE’s crafted products unite function, form, and environmental impact. Highlights included the Purefoam shower, Essence Collection levers, reflective “Aqua Poems,” and the Aqua Bar made from recycled bottles. Conceived by LIXIL’s in-house design teams, the Gallery also launched the "Facets of Design" podcast, sharing personal, inspiring design stories and underscoring GROHE’s commitment to innovation.
The Jury‘s Statement
Powerfully staged water worlds define the »GROHE Aqua Gallery«, creating a fascinating space where design, function, and sustainability are subtly combined. The exhibition impresses with its coherent dramaturgy, clear formal language, and charismatic product presentation. Especially remarkable is the successful dialogue between space, materiality, and brand, offering visitors an emotional and identity-shaping experience that powerfully highlights the outstanding quality achieved at Gold level.
