NEFF EuroCucina 2024
Winner
Excellent Architecture
Fair and Exhibition
Details
EuroCucina 2024, was dedicated to the new NEFF Collection offering. The booth was inspired by urban shipping container parks around the world, creating a number of personalised areas bringing together food, flavours & ingredients. The urban feel was brought alive by, DJ Alessio Bertallot, Chef Michele Lazzarini, Graffiti Simone Brillarelli as brand ambassadors. Diego Thomas an Interior Designer presented a live stream on LinkedIn with Head of Design Ralf Grobleben.
The Jury‘s Statement
The design, inspired by the aesthetics of international shipping container parks, gives the “NEFF EuroCucina 2024” exhibition stand an urban atmosphere that is emotionally emphasized by the artwork of a well-known graffiti artist. The creative use of space and the interplay of art and culinary art create an individual and immersive experience that transports visitors to new worlds of taste.
