NEURA Robotics @Automate, 2024
Winner
Excellent Architecture
Fair and Exhibition
Details
A Big Splash in the U.S.. NEURA Robotics, a young German startup, made a strong impression at Automate 2024 in Chicago. Goals: build brand awareness, generate leads, and establish a foothold in the U.S. market. It succeeded with a striking, minimalist black-and-white design and plenty of (inter-)action: over 50 robots in motion at the booth, a show highlight. The challenge: the space was divided into two areas with a corridor between them. The design turned this into an advantage by visually uniting the sections with a luminous edge. The booth generated three times more leads than expected – a strong start in the U.S. market.
The Jury‘s Statement
The trade fair stand impresses with its clear black and white aesthetic and the dynamic integration of over 50 robots. The design makes clever use of the challenging two-part surface by visually connecting the areas with a luminous edge. This not only attracts attention, but also encourages interaction with visitors.
